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Titre du document / Document title

Culture-specific approach to the study of individualism/collectivism

Auteur(s) / Author(s)

GERGANOV E. N. (1) ; DILOVA M. L. (1) ; PETKOVA K. G. ; PASPALANOVA E. P. ;

Affiliation(s) du ou des auteurs / Author(s) Affiliation(s)

(1) Institute of Psychology, Bulgarian Academy of Sciences, BULGARIE

Résumé / Abstract

Studies in individualism/collectivism (Triandis, McCusker & Hui, 1990) have revealed a considerable cultural connotation of the phenomena. The aim of our investigation was to develop a cross-culturally equivalent psychometric instrument for measuring individualistic versus collectivistic orientation on the basis of the shared representation of individualism/collectivism among Bulgarians. By applying the psychosemantic methodology we extracted seven concepts which form the individualism/collectivism dimension. The proposed instrument, labelled Bulgarian individualism/collectivism (BIC) scale, consists ofa preference choice between the two words in every possible pair of the seven words. Validation studies included investigation of the relationship between the BIC scale and value orientation, between the BIC scale and general views of society and political preferences, and between the BIC scale and behavioural intentions such as the intention to start a business of one's own, the intention to emigrate, and the choice ofprofessional vocation. Results were compared with the relationship of these variables to other measures of individualism/collectivism (scales of Triandis and Brown). The results suggest that the BIC scale reveals a more global orientation, whereas the other scales are concerned with specific everyday behaviours. A comparison between Bulgarian and American samples revealed some specificity in the Bulgarian social representation of individualism/collectivism, which can be explained by the extremely collectivistic norms of the former communist society in Bulgaria.

Revue / Journal Title

European journal of social psychology    ISSN  0046-2772   CODEN EJSPA6 

Source / Source

1996, vol. 26, no2, pp. 277-297 (1 p.3/4)

Langue / Language

Anglais

Editeur / Publisher

Wiley, Chichester, ROYAUME-UNI  (1971) (Revue)

Mots-clés anglais / English Keywords

Cultural environment

;

Social behavior

;

Bulgaria

;

Test validation

;

Evaluation scale

;

Social environment

;

Psychometrics

;

Human

;

Europe

;

Mots-clés français / French Keywords

Milieu culturel

;

Comportement social

;

Bulgarie

;

Validation test

;

Echelle évaluation

;

Environnement social

;

Psychométrie

;

Homme

;

Bulgarian Individualism Collectivism Scale Gerganov et al

;

Individualisme collectivisme

;

Europe

;

Mots-clés espagnols / Spanish Keywords

Medio cultural

;

Conducta social

;

Bulgaria

;

Validación prueba

;

Escala evaluación

;

Medio ambiente social

;

Psicometría

;

Hombre

;

Europa

;

Localisation / Location

INIST-CNRS, Cote INIST : 15647, 35400004482536.0070

Nº notice refdoc (ud4) : 3020798



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