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Titre du document / Document title

A trust-based consumer decision-making model in electronic commerce : The role of trust, perceived risk, and their antecedents

Auteur(s) / Author(s)

KIM Dan J. (1) ; FERRIN Donald L. (2) ; RAGHAV RAO H. (3) ;

Affiliation(s) du ou des auteurs / Author(s) Affiliation(s)

(1) Computer Information Systems, University of Houston Clear Lake, 2700 Bay Area Boulevard, Delta 169, Houston, TX 77058-1098, ETATS-UNIS
(2) Lee Kong Chian School of Business, Singapore Management University, SINGAPOUR
(3) Department of Management Science and Systems, State University of New York, Buffalo, ETATS-UNIS

Résumé / Abstract

Are trust and risk important in consumers' electronic commerce purchasing decisions? What are the antecedents of trust and risk in this context? How do trust and risk affect an Internet consumer's purchasing decision? To answer these questions, we i) develop a theoretical framework describing the trust-based decision-making process a consumer uses when making a purchase from a given site, ii) test the proposed model using a Structural Equation Modeling technique on Internet consumer purchasing behavior data collected via a Web survey, and iii) consider the implications of the model. The results of the study show that Internet consumers' trust and perceived risk have strong impacts on their purchasing decisions. Consumer disposition to trust, reputation, privacy concerns, security concerns, the information quality of the Website, and the company's reputation, have strong effects on Internet consumers' trust in the Website. Interestingly, the presence of a third-party seal did not strongly influence consumers' trust.

Revue / Journal Title

Decision support systems    ISSN  0167-9236 

Source / Source

2008, vol. 44, no2, pp. 544-564 [21 page(s) (article)] (144 ref.)

Langue / Language

Anglais

Editeur / Publisher

Elsevier, Amsterdam, PAYS-BAS  (1985) (Revue)

Mots-clés anglais / English Keywords

Quality assurance

;

Confidentiality

;

World wide web

;

Structural equation modeling

;

Modeling

;

Consumer behavior

;

Purchases

;

Consumer

;

Social psychology

;

Confidence

;

Seal

;

Computer security

;

Private life

;

Reputation

;

Internet

;

Purchasing

;

Antecedent

;

Electronic trade

;

Decision support system

;

Decision making

;

Mots-clés français / French Keywords

.

;

Assurance qualité

;

Confidentialité

;

Réseau web

;

Modèle équation structurale

;

Modélisation

;

Comportement consommateur

;

Achat

;

Consommateur

;

Psychologie sociale

;

Confiance

;

Joint étanchéité

;

Sécurité informatique

;

Vie privée

;

Réputation

;

Internet

;

Acquisition titre onéreux

;

Antécédent

;

Commerce électronique

;

Système aide décision

;

Prise de décision

;

Mots-clés espagnols / Spanish Keywords

Aseguración calidad

;

Confidencialidad

;

Red WWW

;

Modelo ecuación estructural

;

Modelización

;

Comportamiento consumidor

;

Compra

;

Consumidor

;

Psicología social

;

Confianza

;

Soldadura estanqueidad

;

Seguridad informatica

;

Vida privada

;

Reputación

;

Internet

;

Adquisición por suscripción

;

Antecedente

;

Comercio electronico

;

Sistema ayuda decisíon

;

Toma decision

;

Mots-clés d'auteur / Author Keywords

The role of trust

;

Electronic commerce

;

Antecedents of trust

;

Consumer trust

;

Perceived risk

;

Internet consumer behavior

;

Trusted third- party seal

;

Privacy and security

;

Localisation / Location

INIST-CNRS, Cote INIST : 20864, 35400017453953.0120

Nº notice refdoc (ud4) : 19993943



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