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Titre du document / Document title

The effect of a favor on public and private compliance : How internalized is the norm of reciprocity?

Auteur(s) / Author(s)

WHATLEY M. A. (1) ; WEBSTER J. M. (2) ; SMITH R. H. (2) ; RHODES A. (2) ;

Affiliation(s) du ou des auteurs / Author(s) Affiliation(s)

(1) Department of Psychology, Valdosta State University, ETATS-UNIS
(2) Department of Psychology, University of Kentucky, ETATS-UNIS

Résumé / Abstract

The norm of reciprocity requires that we repay in kind what another has done for us. This study examined the degree that social (public) and internal (private) consequences of reciprocation helped to explain both the power and the prevalence of the norm. Participants were randomly assigned to conditions in which they were or were not given a small favor, and then were asked to comply with a request. Participants expected that the favor-doer would either know or not know whether they complied with the request. We found support for both public and private reasons for reciprocation, as the presence ofa favor appeared to increase compliance in both public and private conditions. In addition, public compliance was greater than private compliance.

Revue / Journal Title

Basic and applied social psychology    ISSN  0197-3533   CODEN BASPEG 

Source / Source

1999, vol. 21, no3, pp. 251-259 (41 ref.)

Langue / Language

Anglais

Editeur / Publisher

Taylor & Francis, Philadelphia, PA, ETATS-UNIS  (1980) (Revue)

Mots-clés anglais / English Keywords

Social norm

;

Reciprocity

;

Social behavior

;

Compliance attitude

;

Human

;

Mots-clés français / French Keywords

Norme sociale

;

Réciprocité

;

Comportement social

;

Acquiescement

;

Homme

;

Mots-clés espagnols / Spanish Keywords

Norma social

;

Reciprocidad

;

Conducta social

;

Conformidad

;

Hombre

;

Localisation / Location

INIST-CNRS, Cote INIST : 20605, 35400008002553.0080

Nº notice refdoc (ud4) : 1987871



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