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Titre du document / Document title

Boycott or buycott? Malay middle-class consumption post-9/11

Auteur(s) / Author(s)


Résumé / Abstract

Much current anti-consumerist and anti-globalisation discourse identifies boycotting as an immensely powerful force. Religious and secular activists alike promote consumer boycotts as a type of practised resistance that promises to break US economic, military and cultural hegemony. Obviously, consumers'support is essential for the success of such boycotts, and I argue that insufficient anthropological attention has been paid to the micro-social logics of modern forms of boycotting. This article examines the political and cultural effects of the Islamic opposition's call to boycott US goods in Malaysia in the wake of 9/11. I shall show how this issue evokes a wide range of contestations and paradoxes in the everyday lives of suburban Malay Muslim middle-class families. Most of all, the boycott confronts divergent Malay middle-class groups with the problem of how to translate intentionality into practice.

Revue / Journal Title

Ethnos    ISSN  0014-1844 

Source / Source

2007, vol. 72, no1, pp. 29-50 [22 page(s) (article)]

Langue / Language


Editeur / Publisher

Taylor & Francis, Basingstoke, ROYAUME-UNI  (1936) (Revue)

Mots-clés d'auteur / Author Keywords



US hegemony post-9/11


middle class




Localisation / Location

INIST-CNRS, Cote INIST : 24432, 35400014336284.0020

Nº notice refdoc (ud4) : 18638055

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