Titre du document / Document title

Hypothesis-consistent testing and semantic priming in the anchoring paradigm : A Selective Accessibility model

Auteur(s) / Author(s)

MUSSWEILER T. ⁽¹⁾ ; STRACK F. ⁽²⁾ ;

Affiliation(s) du ou des auteurs / Author(s) Affiliation(s)

⁽¹⁾ Northwestern University, ETATS-UNIS
⁽²⁾ Universität Würzburg, Würzburg, ALLEMAGNE

Résumé / Abstract

Results of four studies support the notion that anchoring effects are mediated by mechanisms of hypothesis-consistent testing and semantic priming. According to the suggested Selective Accessibility Model, judges use a hypothesis-consistent test strategy to solve a comparative anchoring task. Applying this strategy selectively increases the accessibility of anchor-consistent knowledge which is then used to generate the subsequent absolute judgment. Studies 1 and 2 demonstrate that absolute estimates depend on the hypothesis implied in the comparative task, suggesting that a hypothesis-testing strategy is used to solve this task. Study 3 shows that limiting the amount of knowledge generated for the comparative task retards absolute judgments. This suggests that knowledge rendered easily accessible in the comparative judgment is used for the subsequent absolute judgment. Finally, Study 4 suggests that self-generation of knowledge contributes to the robustness of the effect, thus resolving the seeming inconsistency that anchoring effects are at the same time remarkably robust and mediated by typically fragile semantic priming mechanisms.

Revue / Journal Title

Journal of experimental social psychology    ISSN  0022-1031   CODEN JESPAQ 

Source / Source

1999, vol. 35, n^o2, pp. 136-164 (3 p.1/4)

Langue / Language

Anglais

Editeur / Publisher

Elsevier, New York, NY, ETATS-UNIS  (1965) (Revue)

Mots-clés anglais / English Keywords

Priming effect

;

Semantic memory

;

Anchorage effect

;

Information access

;

Cognition

;

Human

;

Mots-clés français / French Keywords

Effet amorçage

;

Mémoire sémantique

;

Effet ancrage

;

Accès information

;

Cognition

;

Homme

;

Mots-clés espagnols / Spanish Keywords

Efecto priming

;

Memoria semántica

;

Efecto anclaje

;

Acceso información

;

Cognición

;

Hombre

;

Localisation / Location

INIST-CNRS, Cote INIST : 13008, 35400007420517.0020