Titre du document / Document title
Using revenue sharing to create win-win in the video rental supply chain
Auteur(s) / Author(s)
VAN DER VEEN J. A. A. (1) ;
VENUGOPAL V. (1) ;
Affiliation(s) du ou des auteurs / Author(s) Affiliation(s)
(1) Universiteit Nyenrode, Breukelen, PAYS-BAS
Résumé / Abstract
Recent developments in video rental supply chains seem to indicate that revenue sharing contracts are beneficial to all parties involved in the industry. This paper illustrates a theoretical underpinning of the observed practice. A video rental supply chain is modelled to study pricing and replenishment decision making by the two autonomous firms in the chain, namely a movie studio producing the tapes and a video rental shop renting the tapes to customers. In the model the movie studio is to set the price for selling the tapes to the video rental store and the video rental shop must decide the number of copies of the new movie videotape it should purchase. The paper illustrates that revenue sharing contract can optimize the chain and bring win-win situations to the players in the industry.
Revue / Journal Title
The Journal of the Operational Research Society
ISSN
0160-5682
CODEN JORSDZ
Source / Source
2005, vol. 56, n
o7, pp. 757-762 [6 page(s) (article)] (6 ref.)
Langue / Language
Anglais
Editeur / Publisher
Palgrave Macmillan, Basingstoke, ROYAUME-UNI
(1978)
(Revue)
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Localisation / Location
INIST-CNRS, Cote INIST : 5733, 35400012496510.0010
Nº notice refdoc (ud4) : 16851899
